Scripture Reference – Luke 14:23 – New International Version (NIV)
Then the master told his servant, “Go out to the roads and country lanes and compel them to come in, so that my house will be full.”
What Is Branding?
Branding is known as the consistent use of design and communication in order or to establish a clearly defined image. It works when that image is consistent with the essence of who you are. When it is not consistent with who and how you are, you come across as a poser losing more credibility than you know. Ministry branding is real. It is here and it is at work in your ministry whether you realize it or not. You are either deliberately telling the world your story, or you are the byproduct of indiscriminate messages. The sum of it all creates your brand, your perceived sense of self through the eyes of your surrounding community.
Why Is Branding Important?
Breaking Chains needs the ability to reach people with our stories and experiences. Who speaks the language of the community the best? Who speaks to which segments? Who defines cultural relevance and spiritual value? How can we learn what the spirit of our ministry is from a distance?
Every ministry needs a branding strategy. It simply makes sense. It is a commitment to communicate with consistency, established values, and a clear knowledge of the target. It takes less effort to maintain when you reuse the same design and communication threads throughout all you do. It is smart. It is done by every legitimate organization of our day.
Branding, like anything else we do for God starts with prayer, vision, wise counsel, a passion for the lost, knowledge of who you are and whom you are called to reach. Without these things and proven success in reaching people, branding is often a stab in the dark that alienates more than engages.
Our Marketing Services Feature:
- Create logos and relevant imagery that represents your ministry
- Create letterhead and business cards
- Acquire the domain www.yourministry.org
- Create a website that represents the your ministry in the local community