Scripture Reference – Luke 14:23 – New International Version (NIV)
Then the master told his servant, “Go out to the roads and country lanes and compel them to come in, so that my house will be full.”
Why A Domain Name Is Important
A domain name is the website and email address that people use to find your company – online. It will most likely be the first thing that individuals will encounter, and remember about your organization online. A domain name adds credibility to your organization. Having your own domain name makes your organization look professional. If you publish your site through an ISP or a free Web hosting site, you’ll end up with a URL such as https://sites.google.com/site/yourministry/. This generic address does not inspire confidence in a partner or individual like a www.yourministry.org domain name does. And since many people don’t yet trust the internet, you’ll want to do what you can to prove that your organization deserves their attention. If you’re not willing to pay the money to register an appropriate domain name, why would individual or partner think you’d put any effort into taking the care to meet their needs?
A domain name says you’re forward-thinking. Having your own domain name indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just allow you to reach those you normally would not. A domain name builds your brand. More than anything else, a domain name can increase awareness of your brand. If your domain name matches your company name, it reinforces your brand, making it easier for partners and individuals to remember. It will also be easier to win relationships via word of mouth because individuals will remember your name and pass it along to friends.
The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in building better relationships.