Scripture Reference – Luke 14:23 – New International Version (NIV)
Then the master told his servant, “Go out to the roads and country lanes and compel them to come in, so that my house will be full.”
Why Logos Are Important
A brand is a complicated, breathing thing. It consists of many components that must all integrate into a seamless, functional whole. However, humans are creatures that place a great amount of reliance on their sense of sight. For that simple reason, organizations that want their branding to succeed put a lot of effort into making a logo. In some circles, logos are considered the most important component of branding an organization.
The logo is not going to be the only thing that a good brand needs, but it is a massive component of it. The ability to be distinct, to be remembered by individuals, and proper representation of the organization are all critical tasks of a good branding strategy. These are also functions that a good logo can be used for.
Ministry logos require a special category of logos. Because of the nature of a ministry the logo must represent the core values, beliefs and faith of the ministry. The logo must fall within the theological mandate and dictates of the ministry.
Many ministries also resist the idea of a ministry logo because it is seen as marketing and people usually have an idea on some level that such organizations should not market. When you think about it though most faiths have a mandate on some level to take the message of their faith to other people and share it with them. This is the very definition of marketing. Marketing is spreading a message. So there really should be no reason for a ministry not to take advantage of tools like logos in its efforts at spreading the message of faith.
For those who don’t quite grasp the importance, here are a few reasons:
- Visual Representation – just as the face is the frontline representative of a person, the logo is that for a organization. Good branding makes the logo the “face” of an organization, giving it an image and appeal that no other branding tool can provide.
- Memory – people tend to remember logos better than they do names. A good logo will often be easier to remember than the name of an organization. It also provides an additional benefit – a familiar logo can help boost participation, because individuals will associate its quality with the quality of services offered.
- Uniqueness – in a cluttered environment, nothing can help an organization more than a good logo. A logo can do more for differentiating an organization from others at first glance, making it a very important tool.