Scripture Reference – Luke 14:23 – New International Version (NIV)
Then the master told his servant, “Go out to the roads and country lanes and compel them to come in, so that my house will be full.”
Why A Website Is Important
Every ministry has a new front door. It’s the Internet. People don’t use the Yellow Pages to find a ministry anymore, nor do they glance at the ads in Saturday’s newspaper. They’re not going to drive around town looking for the most attractive building, either. Potential partners to your ministry will most likely Google for ministries in their community and check out their websites. If your website is ugly, outdated, neglected or amateurish, discerning ministry shoppers will likely pass you by before ever setting foot in the real door of your ministry. As one minister has puts it, “If a ministry can’t be googled, it doesn’t exist.” Increasingly, people are finding their way into the programs of your ministry by first “kicking the tires” online. If your website doesn’t make the cut, people won’t participate. It’s that simple.
10 Reasons Why Your Ministry Should Have a Website
Your ministry needs a website. It’s that simple. This media-driven world may be a bewildering place, and a ministry website may seem complicated and expensive. But still, every ministry needs a website. Here’s why…
- A ministry website brings people to your ministry. If someone wants to find a ministry in your area, how are they going to find it? If your first answer is, “check the Yellow Pages” you’re wrong. Most people go straight to Google.
- A ministry website connects people. Fellowship takes place even when people aren’t physically together. Ministry websites give members a way to interact and fellowship throughout the week. This kind of interaction helps build unity.
- A ministry website organizes ministry events. Ministry websites help people stay up to date with your ministry’s events—from meetings games to services.
- A ministry website answers questions about the ministry. People have all kinds of questions about ministries. How can you answer all these questions? Two words: ministry website.
- A ministry website is the ministry’s testimony. Within seconds of accessing your ministry website, a person forms opinions about your ministry—for better or worse. A good website is a great way to communicate a good testimony.
- A ministry website broadcasts your message globally. Instantly—without buying a ticket, experiencing jet lag, or eating airline food, your ministry can reach as far as Europe, Asia, or Africa. Regardless of its size, your ministry can spread its message worldwide.
- Any leader wants the biggest bang for the buck when it comes to ministry marketing. Ministry websites are way more visible and far less expensive than any other form of ministry advertising.
- A ministry website stores your media. A ministry website gives you a digital media library. Storing sermon recordings online is a great way to increase the longevity and reach of sermons.
- A ministry website increases your ministry’s income. People pay their bills online, invest their money online, and read their bank statements online. Can they also give to their ministry online? With a ministry website, yes.
- A ministry website gives your ministry the relevance necessary to communicate today. This generation has witnessed the launch of the digital age. Creating a ministry website is the primary means of jumping on the information superhighway and reaching our generation for Christ.