Scripture Reference – Luke 14:23 – New International Version (NIV)
Then the master told his servant, “Go out to the roads and country lanes and compel them to come in, so that my house will be full.”
Why Stationery Is Important
Organizational stationery is more than just your letterhead, though your organization’s official letterhead is certainly important. The term stationary encompasses every bit of paper that your company uses in communicating with its customers and associates. That means letterhead, envelopes, invoices, shipping labels, business cards, calendars and presentation folders — to name just a few. In order to make the best impression on prospective partners and individual contacts, you need to first define your brand — and then make sure that every single piece of communication that leaves your office carries through on the theme. Coordinated stationery make it easy to keep your brand consistent across a wide range of communication and correspondence products.
Communication on your stationery is often the first impression that you and your organization will make on a new contact. Whether you send a letter of introduction or drop off a business card, the paper on which that message is printed carry a subtle, but very potent message about your organization. Choosing stationery that presents your company positively with the image that you want to project sets up an expectation in the minds of your contacts.